CASE STUDY: Washington Sports Club
Tenant Representation
The Assignment
- Develop a strategy to aggressively penetrate the Washington, D.C. market.
- Identify 20,000 – 60,000 sf locations in tight real estate market.
The Strategy
- Conducted intense research studies evaluating competition and forming demographic profiles for site selection.
- Maintained strict vigilance and leveraged local relationships to identify ideal sites long before they were listed on the market.
- Thought creatively about how to utilize space to meet site requirements.
The Result
- Negotiated and secured 19 Washington Sports Clubs locations between 1999 and 2006.
- Washington Sports Clubs established a strong foothold in neighborhoods throughout Washington, D.C. core and densely populated areas in the Virginia and Maryland suburbs.
Testimonials
Testimonial
"Madison Retail Group has been a valuable and integral partner in the land-planning, merchandising and securing of top-tier tenants for our South Riding Marketplace and Dominion Valley Marketplace retail projects located in Northern Virginia. Their creativity, retailer relationships and local market knowledge contributed significantly to our development of these exciting and successful retail destinations within our communities."
James M. Steuterman
Senior Vice President
Toll Brothers Commercial
